Are you social on your social media platforms?
A whopping 95% of people aged between 18-34 years have been found to follow brands based on their social media platforms. Gone are those days when we learnt about new brands and market developments, deals while we sat in our living rooms and peered into our television sets. Social media has created a huge influence in the marketing space, exploring the way people make real-life decisions based on virtual conversations. This has led to nearly 90% of companies to expand their social footprint and use digital marketing to reach out to their consumers efficiently.